If you’re a small business owner who’s looking for a better way to get more new customers, leads, prospects, then one of the best ways is to setup a “local listings” account on Google, Yahoo, Bing.

The local listings directories have been around for only the last couple of years, and can provide you with quick, easy, and free direct response advertising for your business.

Best of all, after you setup your accounts, you’ll be able to include a direct link to your website or landing page, your direct email address, your physical address, your phone fax numbers, and much, much more.

One thing you will want to do is gather up some basic data pertaining to your business in an easily accessible location. Begin with your company name. Your company name should not be just your company name. Rather, it should be an optimized version of that. For example, if your business were a local gym in the Austin, Texas area, it would be something like Austin Health Club and Fitness Gym. You can see the city is mentioned in here, as well as the highest search volume term.

Unfamiliar with optimizing your site for specific keywords? All you need to do is go to Google and search for “Google external”, and you will find a great resource. It’s called the Google external keyword tool, and this is a free tool put out by Google basically to help it’s advertisers to find keywords that are related to them, to show them the volumes for which people are searching, and to show them how much it would cost to advertise for those top keyword terms to get in the top three ratings for a listing.

Once you use this tool, you can search for a variety of terms pertinent to your market. Create a list of optimal terms someone may use in order to find information in your market. You should have an entire list containing all of your keywords. Take out all of the duplicates, remove any that aren’t applicable and then pick the top ten or twenty. The first one would be the one that you would optimize for in your actual company name, Austin Health Club and then the next keyword term.

Have your address ready. One big note about your address; it needs to be in the actual city that you’re trying to optimize for. If you are optimizing for Austin, Texas you have to have a physical address not a PO Box. A physical address, as close to the city center as possible. If you go to Google maps and search for your city, wherever it says is your city center, that’s where you would like your address to be. It seems to help a little bit in getting your rankings a little higher than if you didn’t have that. Just something to keep in mind if you are doing business in multiple different cities, you need to actually set up an address in each of those cities. That’s very, very, important.

If you just have an address somewhere else that’s fine, if you need one all you need to do is call a UPS store that’s around the city center and set up an account with them to get a physical address.

Having these essentials kept together is going to make creating your local listing a much easier task. These pieces of information are vital in providing potential customers with the means to contact you in your market area. If you take the time to gather up your essential information, you will find that marketing your business will be a piece of cake.

If you’re a small business owner who needs more new customers, leads, & prospects, check out TH Web Consulting for your online local marketing needs.