Search Engine Optimization (SEO)

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Search Engine Optimization (SEO) 2017-07-16T16:48:13+00:00

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TH Web Consulting Offers Professional Search Engine Optimization [SEO] Services That Will Help Your Website Increase Long Term Top Organic Search Results Drastically While Competing For 1st Page Ranking Of Highly Competitive Keywords.

We Will Bring You New Pre-Qualified Customers • We Know How To Save You Time And Money • We Have The Experience For Your Project

KEYWORD RESEARCH – Let me ask you this…Is your site optimized for the most effective keywords for your business? Many times, the keywords that we think are the most relevant to our business aren’t necessarily the keywords that people are typing in the the search engines. Any effective search engine optimization campaign MUST begin with thorough keyword research. If you’re optimizing for the term SEO Firm and people are searching for the term SEO Company or SEO Consultant, you’re not going to get much traffic no matter how high you rank for your keywords.

We do an extremely intense keyword research that not only targets general traffic, but also traffic that is most likely to convert. After all, what’s ranking without traffic and what’s traffic without conversions? Once you’ve identified the most valuable keywords for your campaign, you will have the foundation with which to start Title/Meta Optimization and Content Optimization to start your organic search engine optimization campaign.

SEARCH ENGINE OPTIMIZATION – TH Web Consulting's Organic SEO Services help build a long lasting foundation for your business's online presence. Our Professional SEO services position your website as an industry leader in the search results. We determine what your potential customers are searching for and we offer you all possible recommendations for improving your online visibility in the search engines.

As an organic SEO company for 16 years, we know how to provide complete organic and natural search engine optimization services with the best and latest strategies, plans and techniques. Every website has different niche markets and competition so each website needs to be analyzed and optimized differently. Our professional SEO services are focused on giving you top Long-Term Organic Search Results

ON-PAGE OPTIMIZATION – There are several on-page factors that affect search engine rankings. Getting a good ranking in a search engine has not been the easiest thing for many. Search engines are getting more smarter & intelligent everyday, so now it takes more than just good content to top your competitors. On page optimization is one of the very first step of SEO which every website owner should look into.

This involves the area of SEO that applies to the content and structure of the website itself. We focus on effectively optimizing the coding on your website. * Keyword Research * Title and Meta tag optimization * H1, H2, H3 and Alt tag optimization * Content optimization (includes keyword placement and keyword density) * URL structure * Internal linking * Sitemap generation * much more.

OFF-PAGE-OPTIMIZATION – Off-page optimization (off-page SEO) generally involves the area of SEO that applies off the pages of a website mainly influences building back links and link popularity. * Web Directory Submission * Article Promotion * Social Bookmarking * Press Releases * Forums * Blog Promotion * Business Directory Citations * much more

It is essential to stay ahead in the natural search engine rankings. Your main goal is to rank in the top three pages of the search results for your targeted keywords, with page one being the ultimate goal. In order for you to achieve those results, it is necessary to effectively optimize your site according to the industries best SEO guidelines and strategies.

Organic results ranking on page one in the search results is the key to running a successful long term business on the Internet.

Online Reputation Management – Analyzing negative materials about your brand and addressing them with sentiment analysis and press release distribution.

Conversion Rate Optimization – Turn your visitors into customers with our experts. We'll analyze your website and develop a conversion rate strategy.

Site Optimization Analytics – We produce professional reports that will help your business with specific areas of digital marketing.

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Even though many business owners understand the importance of SEO, the industry has such wide pricing variations that it is hard for many business owners to wrap their mind around the average cost.

Long gone are days of cheap outsourced SEO consisting of directory and article submissions. In today's competitive digital landscape, you need a comprehensive strategy if you are going to leave your mark. Your SEO provider should be developing content, optimizing your website for speed, user experience and ensuring the technical elements of your site are properly optimized. Links continue to rank as one of the most important ranking factors, yet many agencies fail to offer link building services as part of their strategy, something to consider when comparing agencies.

What Does an Average SEO Campaign Entail?

As we touched on above, the role of your SEO provider now requires knowledge of Web development, content marketing, technical SEO, link building and general marketing. Even the most basic SEO campaign should include the following:

• Analytics implementation & setup

• Keyword research and mapping

• Technical SEO audit

• Technical SEO corrections

• Site speed optimization

• Website hierarchy (architecture) review

• Content research & creation

• On0page content optimization

• Link building & link outreach

• Campaign tracking & reporting

Now if we take the average hourly rates from above ($100/hr), how much do you really think you are getting from an agency for $399 per month? For clarity, many agencies bill on a retainer model, not hourly. Even so, if you think about the internal company breakdown on a retainer model, how much work do you really think you get for $399 or more importantly, what quality of work will you receive? Chances are, not that great. Maybe you are thinking, “Why not just do it in house to save costs without compromising quality?” Good question and here is why.

Hiring in House for SEO Vs Hiring an Agency

According to the Bureau of Labor Statistics the median yearly salary of a skilled copywriter was $60,250 in 2015, coming out to $28.97 per hour. The median yearly salary of a Web developer is $64,970, coming out to $31.23 per hour. If you were to hire either one of those as part of your in-house marketing team, it would cost you over $5,000 per month and they wouldn’t have all the skills needed to execute a full SEO campaign. An agency providing all the services listed above and many more for $2,500 (or even 5K) per month a steal in comparison to the cost in-house employees. Additionally, an agency doesn’t call in sick, need benefits, or have to spend time at your expense learning how to do SEO. Let’s look at how an agency might use 20 hours to promote your website.

Understanding How Your Budget is Being Used

According to the same Hubspot survey referenced above for average monthly retainers, “An hourly rate of $125 and $150 were the most common rates listed in response to our question for the respondent's hourly blended rate. The average of the hourly rate/blended rate respondents listed was $126.”

If an agency bills hourly, you would get about 20 hours per work each month for $2,500. As indicated above, the most common billing is retainer based, not hourly. The retainer pricing model is so popular because it combines value for the customer with the internal ability to accurately budget for expenses. Let’s look at what the budget breakdown looks like for a $2,500/month retainer.

Content Research – 2 hours to review the top 5-10 posts about a particular topic, identify areas that could be improved, and identify an angle for your content.

Content Creation – $300 – $500 per 1,000 words of premium content created by freelancer knowledgeable in the field. Some in-depth content can cost several thousand dollars but for this example, we will stick to “average” awesome content.

Link Prospecting – 3 hours per month to identify resource, skyscraper, broken and guest post opportunities.

Current Total Expense: $930 – $1,130 (depending on cost of content)

Link Outreach – 10 hours per month of outreach link building comes to $1,260 per month.

Current Total Expense: $2,190 -$2,390 (depending on cost of content)

Now from the remaining budget of $110-$310 per month, an agency also usually covers analytics setup and tracking, on-page optimization, technical site audit and revision, page speed optimization, client reporting and 2-4 hours per month on the phone with a client. That is before the company takes in account their overhead or customer acquisition costs.

Now, I know what you are thinking – “We pay SEOs to get results and to do so efficiently.” Your point is well understood by the industry and in attempts to satisfy customer expectations of productivity while cutting costs, some of the most damaging strategies were born.  Spinning content, automated link building, submission spam, and even low-quality guest posting were all a result of companies trying to cut costs and expedite the ranking process. By now, most of you should know how that ended!

What About ROI?

Putting aside the “how to” for a moment, let’s discuss the most important factor in determining an SEO budget and measuring success, ROI. The biggest breakdown I have seen in this industry is the understanding of cost versus value among customers. If you doubt it, just search for “cheap SEO” or similar terms and look at the offers.