This is Why Your Website Should Be 100% Responsive
In 2014, more people will be using mobile devices to access the internet than desktop PCs. If SEO is a core component of your digital marketing strategy, having a mobile–friendly website is becoming essential in order for you to keep up.
If you've ignored previous warnings and your business isn't taking advantage of responsive web design right now or planning on it in the very near future, you are in danger of going out of business in 2014. There are three exceptions to the rule; 1) you don’t depend on your website to stay in business, 2) you have no competitors, or 3) you are familiar with responsive design, you've already verified it’s not the right fit for you.
If any of these three apply to you, then you’re alright, move on. However, If your business depends on its website enough that losing the business it brings to you would be a serious kick in the knards, getting a responsive website before the end of the year should be your #1 online marketing goal.
Have You Taken Your Website 100% Responsive Yet?
Since 67 percent of users claim they are more likely to purchase from a mobile-friendly website, companies that rely on SEO are very smart to begin making the transition to 100% Responsive Design, and responsive web design specifically.
Mobile sales have already overtaken desktop sales, and mobile Internet usage is predicted to overtake desktop internet usage by 2014. It is only logical that mobile search will overtake desktop search at some point in the near future as well.
The majority of websites look terrible on a smart phone or tablet.
When you look at a website on your phone, a lot of the time the text is tiny. Then when you zoom in you have to scroll from side to side all over the place or the buttons are so small that you can’t tap them with your fingertips without hitting two or three of them at once. Looking at a desktop website on a tiny screen is painful and whenever I find myself on a website on my phone that requires me to zoom in and then scroll left and right, I leave almost immediately. It’s no wonder mobile web-browsing has made a drastic drop! People are just giving up!
A classic rule of of thumb with web design and any kind of interactive design is, “don’t make people think”. People shouldn't have to work hard searching while scrolling and zooming on their phone just to find out what the phone number for your pizza delivery is on your website. Enter Responsive Design…
What is Responsive Design?
Wikipedia describes responsive design as follows: Responsive Web Design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors).
A site designed with RWD adapts the layout to the viewing environment by using fluid, proportion-based grids, flexible images, and CSS3 media queries, an extension of the media rule.
Responsive Design, What Does It Cost?
If you have a relatively simple informational website for your business, transitioning your existing website to be responsive design may cost you as little as several hundred dollars to a few thousand. That is if your current design lends itself to becoming responsive. However, if you haven’t redesigned your website in several years chances are you’ll need to go through a complete redesign process and the answer to what it will cost is, as usual, “it depends.” If you have a designer/developer you work with on your website, simply ask them if it’s possible to convert your existing website to be responsive, and what it will cost.
The Future Is Responsive Site Design
While converting to a responsive site can present challenges for website owners and online marketers, I will return to my previous point that without a responsive website your future online is only going to continue to plummet. If you’re not providing a mobile-friendly experience for your customers, they’ll X-Out of your website and go to one of your competitors that have an easy to use mobile friendly website. The future is responsive, as we see people increasingly favoring their mobile devices over desktop PCs. Statista says that 5 billion people will use mobile phones by 2017. Making your website responsive is a small price to pay to reach all these people don't you think?